Madison Ayer from Kenya Wins the Prestigious Global Fellowship

December 5, 2011

NAIROBI, KENYA- Madison Ayer of Nairobi, Kenya has been selected by Ashoka: Innovators for the Public as a member of its global fellowship of leading social entrepreneurs. In early 2012, Ashoka will be formally recognizing Madison for his innovative work in the field of rural development.

Madison MayerMadison has launched Farm Shop, a non-profit Kenyan Trust, to transform the system for delivering agricultural inputs to rural, smallholder households. Farm Shop removes barriers in the “last mile” to improve the entire system for all stakeholders: input suppliers, distributors, agro-dealers, and farmers. To achieve this, Farm Shop helps to upgrade the operating performance of rural agro-dealers through a complete business-format franchise package, which includes management capacity training, access to product and financial services suppliers, management information systems, and dedicated marketing support. Input suppliers and distributors benefit from a larger and more efficient market; agro-dealer families increase their incomes and influence within communities; and smallholder households are able to access a broader range of high-quality agricultural products and services at affordable prices to improve their farm-level productivity. Madison has successfully built two inclusive financial services businesses in the United States, both of which grew to become among the top companies nationwide in their respective fields.

Salim Mohamed, Ashoka’s Representative for East Africa, said, “We are very encouraged by Farm Shop’s original model and we believe that this idea, in Madison’s hands, is going to spread throughout East Africa. Madison is a classic example of a social entrepreneur; he defines success as passing savings associated with economies of scale to smallholder farmers and we believe that the new model he is creating will transform the field.”

Madison Ayer now joins 45 other Fellows from Kenya, Tanzania, and Uganda elected since 2001 and more than 2,700 Ashoka Fellows globally.